20+
Ghazal Moore
Customer Operations Executive

Ghazal
Moore

McLean, VA  ·  703.231.6981  ·  tehrani.ghazal@gmail.com

20+ years scaling B2B SaaS Professional Services and Customer Success organizations — from early-stage startups to Fortune 100 deployments. A builder who turns services into profit centers, integrates teams post-merger, and drives customer outcomes that compound.

Consulting DNA applied to every engagement: data-driven, structured, and relentlessly outcome-oriented across global delivery, P&L ownership, and digital transformation at scale.

114%
PS Revenue Growth
$11M
ARR Built from <$1M
50+
Global Team Led
Career
Professional Journey

A career built on transformation

2024 – Present
Ada CX
Head of Professional Services
AI-Native
Agentic CX · PS Strategy
View details ↓
2021 – 2024
FranConnect
VP, Professional Services
114% Rev Growth
P&L Turnaround · Global Delivery
View details ↓
2015 – 2020
Property Alchemist
Principal & Founder
10 Projects
Entrepreneurial · Profitable Pipeline
View details ↓
2008 – 2014
Decision Lens
VP, Ops — PS & CS
<$1M → $11M
ARR Scaling · 40% YoY Growth
View details ↓
2001 – 2007
Booz Allen Hamilton
Associate (promoted 2×)
$16.8M+
Federal Strategy · New Contracts
View details ↓
Full Experience

The details behind the milestones

2024 – Present  ·  Toronto, ON / Remote
Ada CX
Head of Professional Services
Focus
AI-Native CX Platform
Scale
550+ AI Agents Deployed
Delivery
Global Enterprise

Leading Professional Services at Ada — the agentic customer experience platform trusted by global brands including Pinterest, Square, monday.com, and Sky. Driving enterprise deployment excellence across an 8–16 week implementation lifecycle, with responsibility for time-to-value, ACX practice methodology, and the intersection of services strategy with AI product adoption.

2021 – 2024  ·  Herndon, VA
FranConnect
Vice President, Professional Services
Team
50 (6 direct)
Reach
US · India · Australia
Revenue Growth
114% in 2 years

Full P&L ownership for Professional Services, leading global delivery across three continents. Inherited a loss-leader function and transformed it operationally and financially — rebuilding pricing, offshore delivery, and the analytics infrastructure underpinning every resourcing decision.

2015 – 2020  ·  Washington, DC
Property Alchemist
Principal & First Employee
Portfolio
10 Properties
Type
Residential Development
Model
Acquire · Redevelop · Resell

First employee in a start-up built to redevelop residential real estate — blending entrepreneurial instincts with professional skills to innovate the traditional home redevelopment lifecycle. Scaled from referral-only origins to a repeatable acquisition pipeline.

2008 – 2014  ·  Arlington, VA
Decision Lens
VP, Operations — Professional Services & Customer Success
ARR Journey
<$1M → $11M
Growth Rate
40% YoY
Team Built
17 (0% unwanted attrition)

Reported to CEO as member of the executive team. Built and led Professional Services, Customer Success, Training, and Account Management from the ground up — scaling ARR 11x during the 2008 recession across federal and commercial markets.

2001 – 2007  ·  McLean, VA
Booz Allen Hamilton
Associate · Senior Consultant · Consultant
Promotions
2× in 3 Years
Awards
6 Performance Awards
Contracts Won
$16.8M+

Individual contributor promoted twice in three years at one of the world's premier strategy consulting firms. Built foundational expertise in federal strategy, stakeholder management, and IT governance — earning six performance awards over a six-year tenure.